Our Purpose

our purpose

To provide customer-valued solutions with the best competitive prices, quality hardware, and electrical products in a customer friendly shopping environment and to make ASL the first choice and most preferred supplier


Management Policy

To take up the challenges and to respond to market needs as a diversified and multi-faceted trading company.

Our Core Values and Priorities

Despite our geographic and cultural diversity, we are bound together by our Group Values:

  1. Honesty
  2. Commitment
  3. Customer Satisfaction
  4. Respect
  5. Integrity
  6. Gratitude
  7. And to act in compliance with the law and ethics.